The Mercantile Mobile Service (“Service”) is comprised of a suite of mobile messaging products (“Products”) provided to commercial customers (“Customers”) for purposes of providing communication and service to “Subscribers”. The Service is provided to Customers in the United States (“U.S.”) by Mercantile Mobile, LLC (“Mercantile”).
In providing this Service, Mercantile enables the transmission of mobile messages (“Data”) from its Customers to the Subscribers requesting the product or service. The treatment of this Data is extremely important and an integral part of Mercantile’s product offerings.
Given Mercantile’s reliance on the transmission of Data, Mercantile has taken the appropriate measures to ensure its due diligence as it concerns the security, integrity and ethical use of such Data.
Information collection and use
Mercantile provides its Service, which at its core, enables the transmission of Data to those mobile Subscribers agreeing to the terms and conditions of its Customers. Specifically, the Mercantile Service provides a means for its Customers to offer to Subscribers mobile services or products that contain Data which ultimately may be used for mobile services such as alerting, marketing, advertising, content delivery, as well as mobile billing and a number of other products offered by Mercantile and its Customers.
Data is never disclosed to third parties not included in the chain of transmission (e.g., Customer, Mercantile, or Operator). Mercantile does not solicit or directly collect Data about its Customers or Subscribers.
Mercantile currently does not directly collect an individual’s personal information, sensitive or otherwise. The Data is collected by our Customers as well as the Operators, and entrusted to Mercantile for reporting and invoice generation. The information collected from our Customers is not used for any other purpose then the intent for which the information was originally collected.
The privacy principles described in this Statement are based on the Safe Harbor Privacy Principles and the analysis conducted on the frequently asked questions (FAQ) as defined by the Commission.
If personal information, outside of the use of Data for purposes of Mercantile’s Service, is intentionally collected from individuals, they will be informed of the purpose for which the information is collected and how the information will be used and shall agree to such use via an opt in procedure.
In the event any personal information is disclosed to a third party without the requisite consent from the individual, notice of the disclosure and intended use of their information shall be promptly provided in clear and conspicuous language.
Mercantile and its Customers will give Subscribers the opportunity to choose (opt-out) if their personal information is to be disclosed to a third party, or used for a purpose incompatible with the purpose for which it was originally collected, or subsequently authorized by the individual.
For sensitive information, Mercantile and its Customers will give individuals explicit (opt-in) choice if their information is to be disclosed to a third party or used for a purpose incompatible with the purpose for which it was originally collected, or subsequently authorized by the individual.
Mercantile currently does not share any information, sensitive or otherwise, with any third parties.
When Mercantile transmits and processes personal information, Mercantile does take reasonable precautions to protect the information from loss, misuse and unauthorized access, disclosure, as well as alteration and destruction. These precautions are a part of our services to our clients and are under continual analysis for applicability and effectiveness.
Consistent with the Privacy Principles, information that is entrusted to Mercantile for transmission and processing will be used in a manner that is consistent with the purpose for which the information was intended. Mercantile will not alter, change or destroy the information without prior authorization and currently takes reasonable steps to ensure that the data is accurate, complete and current.
Mercantile will take reasonable steps as guided by the Privacy Principles to permit individuals to correct, amend or delete information that is demonstrated to be inaccurate or incomplete, when collected or stored, except where the burden or expense of providing access would be disproportionate to the risks of an individual’s privacy or where the rights of a person other than the individual would be violated.
Any questions or concerns regarding the use or disclosure of personal information should be directed to the address given below. Mercantile will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this Statement. For complaints that cannot be resolved between Mercantile and the complainant, Mercantile uses the American Arbitration Association as the independent recourse mechanism in dispute resolution pursuant to the Safe Harbor Principles.
Mercantile reserves the right to modify this Statement at any time without notice. If changes are made to this Statement, the changes will be posted on the Mercantile website and other places Mercantile deems appropriate.
These principles are an intricate part of Mercantile’s services to Customers and Subscribers, and will always remain an important principle to the Mercantile business.
Mercantile Mobile, LLC
10231 Slater Ave., Ste. 206
Fountain Valley, CA 92708